Hi, I’m Grace — founder of Silly Grace, born and raised in the Philippines and now a proud naturalized U.S. citizen, animal advocate, and the heart behind every jar of Silly Grace Chili Garlic Oil.

Silly Grace was born out of love, healing, and flavor.

After moving to the United States from the Philippines in 2014, I found myself far from everything familiar—my family, my culture, and the food that once brought me comfort. Adjusting to life in a new country wasn’t easy, especially emotionally. In the quiet, overwhelming moments, cooking became my therapy, a way to ground myself, preserve tradition, and find a little piece of home in every bite.

One of the recipes that brought me the most comfort was a beloved family chili garlic oil recipe, something passed down with love. Over time, I added my own twist to it—refining the balance, layering the flavors, and creating something truly my own. That’s how Silly Grace Chili Garlic Oil was born: bold, aromatic, soulful, and full of Filipino flavor.

Through every part of this journey, I’ve had the love and companionship of my emotional support dogs, King and Queeni. They’ve been with me through the highs and the lows—the late nights in the kitchen, the first jars filled with hope, and the growing community that followed.

When King passed away, it broke me. He had been there for every step of this dream, and for a moment, I didn’t know if I could keep going. But every time someone tells me how much they love Silly Grace—how it’s become a staple in their kitchen or reminds them of home—I’m reminded why I started.

I didn’t give up. I chose to move forward.
For King. For Queeni. For the community that believes in this journey.

And the journey doesn't stop here.

One of my biggest dreams is to give back to the animals who give so much to us. That’s why I’m working toward building The Silly Grace Animal Foundation—a haven for neglected, abandoned, and abused animals. A place where they can receive love, healing, and even be trained as emotional support animals for those who need comfort the most.

This brand is more than a business. It’s my story. It’s King’s legacy. It’s Queeni’s joy. It’s a reminder that something beautiful can grow from brokenness and a growing mission fueled by love, one jar, and one life at a time.

The Heart & Soul behind Silly Grace ❤️

Grace Pascua-Villanueva

Owner | Founder

  • 👩‍🍳 Grace — Founder & Visionary
    The heart and soul of Silly Grace. Grace leads the brand with purpose, rooted in her Filipino heritage, her emotional journey, and her love for King and Queeni. From recipe creation to community impact, she is the voice, hands, and driving force behind it all.

    🎨 Carl — Co-Founder & Creative Partner
    With a sharp eye for branding and business strategy, Carl “The Guy” supports the brand behind the scenes. He brings creative direction, design expertise, and operational support that helps keep Silly Grace polished, purposeful, and growing strong.

    🖌️ Hershey — Brand & Content Creative
    Through Grace Marketing Agency (GMA), Hershey contributes to Silly Grace’s visual identity—offering branding, content creation, and marketing support that brings the story to life across platforms.

    🚚 Matheo – Operations & Logistics Support
    Matheo keeps things running smoothly behind the scenes, assisting with deliveries, inventory, and production flow. His reliability and teamwork ensure Silly Grace gets from our kitchen to customers with care and efficiency

    Together, they’re more than a team—they’re family.
    Bound by a shared mission to heal, create, and give back, the Silly Grace team is committed to making every jar count.